Finally, Some Anti-Fat Ads!
AnnieMcPhee posted a comment in a forum topic pointing to an article I'd like to share.
If you're in the US, you might recall seeing government anti-fat ads - the ones where people find fat body parts lying about. Apparently some folks in the anti-fat rights movement are upset by this, and want more hard-hitting ads. Essentially, they want marketing and extreme-ness to shame us into losing weight - much like the Truth series of ads treat smoking without kid gloves.
"I think Small Steps' is a euphemism for small vision," said Kelly Brownell, director of Yale University's Center for Eating and Weight Disorders.
Lest you ever think Kelly Brownell is really on our side, here's some evidence.
That drama [as in anti-smoking ads from New York state] is lacking in the obesity spots — for example, none have offered a surgeon's view of fat, or dramatized a death from Type 2 diabetes, or shown a person complaining about how a fat neighbor's medical bills are costing taxpayers.
Gee, great ideas guys! Can we also have an ad about how the fat neighbor got his ass fired from a job because of his size? Or how he wasn't able to sit on a chair in a public university because all of the chairs had arms? Oh, wait! Wait! How about an ad about how a fat neighbor was shamed into losing weight and feeling terrible about her body? Because that would be a great ad!
In 2005, the group put out a spot in which doctors yank a pizza and jumbo-sized soda away from an intently eating fat boy and toss him an apple. They put out another in which the same doctors haul away fatty foods from a restaurant called Chubby's.
Oh man! That's subtle!
There's some discussion towards the end of the article suggesting that the government doesn't have the guts to go against food producers. Truth or not, moving these ads into the more EXTREME!!! category is a dangerous way to go. The backlash will either be against us or against the people who made the ads; I'd rather not be forced into such a position.